$36.00
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If you can only use one anti-aging product, beingTRUE Essential SPF Gel 30 is the one for you. By protecting your skin from UVA and UVB rays, this lightweight, non-pore-clogging gel prevents fine lines and wrinkles, hyperpigmentation, and skin dehydration. It also contains antioxidants like Green Tea to heal and prevent sun damage.  |
$10.50
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Give your skin the finishing touch with beingTrue Finishing Sponges. This velour puff is designed with precision angles that fit the natural contours of the face, allowing for perfect blending.  |
$10.00
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Give your skin the finishing touch with beingTrue Finishing Sponges. This velour puff is designed with precision angles that fit the natural contours of the face, allowing for perfect blending.  |
$20.00
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beingTRUE Accents are pure crushed pearls of color that add a shine and luminosity that is unparalleled. Solar is a sunny golden shade that will give you a glowing look of health. Even in the winter, you can look sun-kissed. This is the perfect way to add that extra sparkle you ve been searching for.  |
$20.00
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beingTRUE Accents are pure crushed pearls of color that add a shine and luminosity that is unparalleled. Lunar is a translucent shade of pearl that can be brushed over the entire face for an all-over glow and sheen. This is the perfect way to add that extra sparkle you ve been searching for.  |
$16.00
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beingTRUE Accents are pure crushed pearls of color that add a shine and luminosity that is unparalleled. Astral is a soft shade of pink that can be swept over shadow or onto the cheeks for instant glamour. This is the perfect way to add that extra sparkle you ve been searching for.  |
$11.21
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Sick of smudged lipstick and having to worry about getting it on your teeth? beingTRUE Lip Brush is designed as a precision tool for an even application of lip color. Your lip color remains contaminate-free since your brush can be cleaned and your lip color cannot.  |
$14.67
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Love the soft, nourishing feel of lip balm, but also want a splash of color? beingTRUE Soft Lip Color in Doyenne is a light shade of red. Your lips will be smooth, moist, and beautifully tinted. Say goodbye to chalky lipstick.  |
$24.00
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Brighten and conceal your skin while you protect it. beingTRUE Protective Illuminating Concealer contains two complimentary colors that you can use alone or blend together to find your perfect shade as well as a neutralizer color that corrects and deflects the appearance of fine lines. Tan.  |
$18.50
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Give your lips a splash of color and a dash of shine. beingTRUE Sheer Lip Shine in Alluring is a dark shade of burnt orange. This minty fresh lip shine looks highly lustrous and kissable. You dont have to be 20 to wear lip gloss.  |
$14.95
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beingTRUE Accents are pure crushed pearls of color that add a shine and luminosity that is unparalleled. Stellar is a shade of green that compliments every eye color. It adds drama and intensity to your eyes. This is the perfect way to add that extra sparkle you ve been searching for.  |
$53.00
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Gain a completely flawless face with TRUE Powder Brush. Designed to use with the compact version of beingTRUE Mineral Foundation, this brush makes it simple to pick up and apply the correct amount, leaving your skin looking natural and blemish free.  |
$52.00
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Gain a completely flawless face with TRUE Powder Brush. Designed to use with the compact version of beingTRUE Mineral Foundation, this brush makes it simple to pick up and apply the correct amount, leaving your skin looking natural and blemish free.  |
$50.00
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Reduce and repair the red with beingTRUE Comforting Redness Reducer. It calms and hydrates your skin after rosacea flare-ups, environmental irritations, and dermatological procedures with the use of ingredients such as Horse Chestnut, Chamomile Extract, and Licorice Root.  |
$31.00
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Brighten and conceal your skin while you protect it. beingTRUE Protective Illuminating Concealer contains two complimentary colors that you can use alone or blend together to find your perfect shade as well as a neutralizer color that corrects and deflects the appearance of fine lines. Medium.  |
$86.00
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Beautify and boast gorgeous skin, eyes, and cheeks with one fully-loaded palette. The beingTRUE Luminance Collection includes two eyeshadows, one eye definer, one bronzer, one blush, one face highlighter, an instructional guide, and the press definer brush.  |
$37.00
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Give yourself a naturally flushed look with beingTRUE Cream Blush Brush. It is a Taklon hair brush designed to hug the apples of your cheeks, giving you the most natural, flawless application with as little effort as possible.  |
$25.95
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Give yourself a naturally flushed look with beingTRUE Cream Blush Brush. It is a Taklon hair brush designed to hug the apples of your cheeks, giving you the most natural, flawless application with as little effort as possible.  |
$14.95
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Get the edge you desire with TRUE Glide Definer Brush. It uses a precision angle design to perfectly apply beingTRUE Definer Eyeliner. You ll never have to wash your face and start over again with your liner.  |
$12.95
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Give your lips natural, smooth definition. beingTRUE Lip Definer with Sharpener in shade #6 is a dark rusty brown. You will never have to worry about searching for the right sharpener because it comes packaged with it. Your lips will look younger, even when you re not wearing it.  |
$12.43
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Give your lips natural, smooth definition. beingTRUE Lip Definer with Sharpener in shade #7 is a medium, rusty red. You will never have to worry about searching for the right sharpener because it comes packaged with it. Your lips will look younger, even when you re not wearing it.  |
$28.50
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Tired of eye shadow brushes that pick up too much shadow and leave you with powder all over your face? beingTRUE Eye Contour Brush is specially designed with soft, short hairs that grab the right amount of shadow and contour to the eyelid.  |
$26.70
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Make your shadow look natural and seamless. beingTRUE Shadow Diffuser Brushs soft, long hair blends your eyeshadow and evens out any mistakes. You can also use this brush for a simple wash of color.  |
$18.50
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Get the edge you desire with TRUE Glide Definer Brush. It uses a precision angle design to perfectly apply beingTRUE Definer Eyeliner. Youll never have to wash your face and start over again with your liner.  |
$18.00
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Express yourself through color and glamour. beingTRUE Compact Eye Shadow in African Violet is a shimmery, bright, dark purple color designed to enhance your look. It comes in a mirrored compact that is perfect for travel and to take in your purse.  |
$22.50
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Smooth, plump, and add high shine gloss to your lips with beingTRUE Satin Lip Shine. Altrustic is a shade of soft, rosy pink that goes well with any outfit. Look glossy and beautiful while you treat your lips to soothing moisture and antioxidants.  |
$22.00
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Smooth, plump, and add high shine gloss to your lips with beingTRUE Satin Lip Shine. Altrustic is a shade of soft, rosy pink that goes well with any outfit. Look glossy and beautiful while you treat your lips to soothing moisture and antioxidants.  |
$54.00
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Oil is probably the last thing you want plaguing your skin. beingTRUE Harmonizing Oil Control Hydrator provides longlasting, soothing hydration without all the irritation of promoting poreclogging oil. Its great for everyone from those with a little oil problem to those with dry, aging, and sallow skin.  |
$16.50
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Designed to flatter every skin tone, beingTRUE Powder Blush in Apricot is a shimmery, neutral peachy shade that goes well with any look. Its an easy to way to bring a natural, healthy glow to your skin. You dont have to worry about getting breakouts from this blush.  |
$20.50
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Groom your lashes and eyebrows with this double ended beingTRUE Stylist Brush. You will be able to keep your eyebrows looking shapely and smooth and your eyelashes clean and detangled. You dont have to worry about having tarantula eyelashes.  |
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